I’ve said this before and I’ll say it again: I don’t understand Wienerschnitzel’s ad campaign at all. (I actually don’t understand their name either but whatever.) Their mascot is a hot dog who’s constantly on the run to avoid getting eaten. That’s supposed to make me hungry?? Don’t ad campaigns work better when you foster an affinity for or attachment to the mascot? Why would I want to eat something I’m fond of? I dunno. Just, one of my life principles is, when I’m eating something, the less animate it is, the better.

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